01 — The Lobby
Today
The office — who's in
Ships next
Desk brief — highest conviction
Next moves — ops
The Tape — live desk activity
02 — The Board
The Board
Everyone's assignments in one place — the office hands out the work so nobody has to chase it. Click a founder's box to filter to their queue.
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⚙ = auto-assigned by the office engine: missing exits and earnings prep create their own tasks, owned by the name's analyst. Completions land on the Tape. Click a due date to jump to the FUM Calendar.
04 — FUM Research
Alpha Table
One dated tracker — filter by week, theme, analyst. Ratings are Shafiq's /5 conviction.
shorthand: TICKER · rating 0–5 · swing / long-term / punt / day · — thesis · a line on a name already on the desk (no rating) lands as a note · + New entry = ticker only — the engine pulls the file, you add the take
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The scoreboard — price-stamped calls · % since call
Session log
Coverage by theme
Next sessions
05 — Creation Room
Creation Room
Drop a thesis PDF — the office reads the whole thing and turns conviction into content: 4 shortform scripts + 2 X posts with image prompts, grounded in the document.
a 5-6 page conviction PDF works best · takes 1-3 minutes to read + write
03 — FUM Calendar
FUM Calendar
Dots: YouTube Meta TikTok X Website Tasks · Market: Earnings Events
Coming up on the desk — earnings & events for every name we cover
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Production pipeline — this month
The weekly rhythm
06 — Members
The Community CRM
Free founding cohort → paid → gold. Trophies are the retention engine.
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Trophy wall — process over P&L
Trophies honor discipline: the written thesis, the honored stop, the planned exit. Individual results — not typical, not advice.
Win-back queue · expiring trials
07 — Growth
The Funnel & The 100k
North star: 100k followers. Audience → member → paying — every layer measured.
North star — total audience
Targets
Unit economics
08 — The Company
Operations
Four founders, one system. What's open, what's decided, what runs on its own.
Open items — build order
Decision log
Automation status
The founders
Launchpad